Unique Ive/Newsom-designed red Mac Pro goes to auction, benefits Project(RED)

Apple design VP Jony Ive and industrial design maven Marc Newsom have collaborated for charity on the design of a number of products on auction next month through Sotheby's, including solid gold Earpods, a table, a piano and a Leica camera. Now there's a one-off red-clad Mac Pro as well. It's expected to fetch between $40,000 - $60,000.

It's unclear what the specs are for the machine, but those clearly aren't important to the well-heeled prospective buyer, who is going to pay a significant multiple of the retail price of the Mac Pro for the privilege of owning a one-of-a-kind piece. We lowly peasants will be able to buy the new Mac Pro goes in December for a paltry $2,999.

Project(RED) is dedicated to the eradication of AIDS. They collaborate with major corporations, which donate part of their proceeds on select products. Apple's involvement with Project(RED) began with an iPod model and has continued for years, raising millions for the endeavor.

Source: http://feedproxy.google.com/~r/TheIphoneBlog/~3/CCRE8jGOzXQ/story01.htm
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